Business U Co-Founders

Market Responsive Business Leaders

Christine Bosworth, Ed.D

Christine Bosworth, Ed.D
Chair, Business U
Board of Advisors

Endearingly known nationwide as “Dr. B,” Business U’s ┬áCo-founder and CEO has endless passion for creating innovations in workforce development and career education, coupled with her decades of leadership and operational management, she is committed to ensuring that our professional development programs and state-of-the art technology platforms set the standard. Dr. B is on a quest to disrupt how workforce leaders and practitioners engage with industry. One of her favorite sayings is, “You need to apply both transactional and transformational approaches to business engagement; know the difference so you can strategically align your engagement efforts and resources to maximize outcomes and economic impact.”

Celina Shands Gradijan, CEO

Celina Shands, M.S.




As the co-founder of Business U, Celina Shands is no stranger to the public sector as a 20-year veteran in workforce development. As CEO of Full Capacity Marketing she is a market leader in helping her customers achieve brand awareness and market position. With more than 60 global awards earning her the 2017 Marketing CEO of the Year in the Pacific Coast USA, Celina’s advice is, “Boil your communications down to a compelling value proposition; it’s a non-starter if you can’t explain why business should engage with you.”
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Business U, INc.
907 Westwood Blvd. #324
Los Angeles, CA 90024
T: 310.405.1066 // FX: 310.693.5329